Moving is a competitive business, and great moving company marketing can make all the distinction. There is a lot of competition in the market, but a lot moving business offer less than stellar service.
Are you marketing your moving business based on just moving things or are you helping individuals achieve a dream?
One foundation of marketing is creating a strong worth proposition that describes what how you assist your client not what you do.
3 Moving Business Marketing Tips
A few men with a cube van and a dolly can state they are movers. Because all moving business have the same fundamental offering (we move your things from point A to point B), if you're going to step up your moving company marketing game you require to inform customers what you do differently.
Here are 3 pointers to amp up your moving company marketing.
1. Make Moving Easier
At one time or another we've all moved and if there is an axiom in this world it's that moving ain't simple. Since we can all agree that moving is a discomfort, begin with that and inform consumers how you help make moving easier.
Here are some examples of how you can help moving more painless for clients:
Deal a complimentary moving list, either on your site, in a verification email, or as part of an online customer portal. A simple list that customers can use to remember all the details about moving (forwarding mail, utilities, a place to compose your brand-new address).
Offer or use markers, tape, and tape holders with your name and logo design. If you do pre-move sees to provide a quote, provide these important moving materials.
Do not provide a quote, provide a moving assessment. All quotes give the rate, however what about a quote that details how the customer can conserve cash on the move when they move with you? Packaging pointers, scheduling choices, and contingency plans.
Information all the ways you help make the move easier for the customer. If "We make moving simple" becomes your company mantra, that's a fantastic start.
2. You Must Have Reviews. Period.
Moving is based upon trust. Customers need to trust that what efficiently totals up to strangers aren't going to fill up all their stuff and disappear into the night. Believe about it. Your life loaded into boxes and driven off by these folks you simply satisfied and you hope the truck appears at your new place with your things.
Make sure you have reviews on your website, Yelp, Google, and any other review website individuals use in your area. Ask consumers if they would be comfy providing you a review when the task is done.
Favorable reviews go a long way to assisting people choose a mover.
Pro pointer: Do not request a review the day of the relocation. Wait a couple days or a week. Even better, request for the evaluation in a thank-you note you send after the relocation.
3. How Do You Go Above And Beyond?
Do more info you bring coffee the early morning of the relocation? Ask clients and good friends about what would be amazing on the relocation day to help.
Then do it and market your moving business with it.
You might be the "household friendly mover". Or, you could be cross country professionals that offer GPS tracking so clients can follow the truck along the path. You may do some or all of these things-- working that into your marketing will pay off. Make these little touches the cornerstone of your moving business marketing. Going the additional mile pulls you ahead of the pack and helps get the quote and the service.
Final Thoughts: The Balance Between Value, Trust, and Painless.
Remember when you're marketing your moving company, people are balancing three things: value, trust, and how easy you make the move for them. You could offer a lot of extras to make the move as easy as possible, however the expense will, naturally, be greater.
Inform consumers how you stabilize these three things and you will show how you supply worth and are the best choice for their relocation when you're doing moving business marketing.
Want more moving company marketing tips? Read our post about marketing, marketing, and sales for moving companies.